-
Create
constancy of purpose for the
improvement of product and service, with the aim to become competitive,
stay in business, and provide jobs.
-
Adopt a new
philosophy of cooperation (win-win)
in which everybody wins and put it into practice by teaching it to
employees, customers and suppliers.
-
Cease
dependence on mass inspection to achieve quality. Instead, improve the
process and build quality into the product
in the first place.
-
End the
practice of awarding business on the basis of price tag alone. Instead,
minimize total cost in the long run. Move toward a
single supplier for any one item, based on a long-term
relationship of loyalty and trust.
-
Improve constantly, and forever, the
system of production, service, planning, of any activity. This will
improve quality and productivity and thus constantly decrease costs.
-
Institute
training for skills.
-
Adopt and
institute leadership for the
management of people, recognizing their different abilities,
capabilities, and aspiration. The aim of leadership should be to help
people, machines, and gadgets do a better job. Leadership of management
is in need of overhaul, as well as leadership of production workers.
-
Drive out fear and build trust so
that everyone can work more effectively.
-
Break down barriers between
departments. Abolish competition and build a win-win system of
cooperation within the organization. People in research, design, sales,
and production must work as a team to foresee problems of production and
use that might be encountered with the product or service.
-
Eliminate slogans, exhortations, and
targets asking for zero defects or new levels of productivity. Such
exhortations only create adversarial relationships, as the bulk of the
causes of low quality and low productivity belong to the system and thus
lie beyond the power of the work force.
-
Eliminate numerical goals, numerical
quotas and management by objectives. Substitute leadership.
-
Remove barriers that rob people of joy
in their work. This will mean abolishing the annual rating or merit
system that ranks people and creates competition and conflict.
-
Institute a
vigorous program of education and
self-improvement.
-
Put
everybody in the company to work to accomplish the transformation. The
transformation is everybody's job.
